Worked on the design for Café Rio’s New Bowls, New Flavors campaign, blending the brand’s beloved, classic ingredients with vibrant new offerings like elotes and chipotle ranch dressing. The creative approach showcased the freshness, flavor, and variety of the bowls through bold, appetizing visuals and engaging layouts, bringing the excitement of the menu launch to life across digital, in-store, and social channels. The design aimed to capture both loyal fans and new customers, highlighting Café Rio’s innovation while staying true to its roots.

​

Art Direction & Design: Montana Currie
Creative Directors: Bj Beckman & Caroline King

Copywriter: Bj Beckman